WELCOME TO

WARMHOUSE STORY

Warmhouse Story provides the inspiration, tools and confidence to host warmly, live beautifully and make meaningful moments. Together.

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MEET THE VISIONARY

JASON BERKE

With almost 25 years of experience in product design, visual merchandising, and visual storytelling, Jason Berke continues his creative story as an Atmospherist, with an exquisite vision that graciously leads him.

WHAT IS AN Atmospherist?

 

Meet Jason Berke, creating inspirational experiences and moments through the art of:

  • Hosting Warmly

  • Living Beautifully

  • Designing with Intention

  • Speaking Motivationally about the Impact of Atmosphere on Design and Mindset

Atmosphere is not only the physical elements around us that set the tone and create the mood. It is also how we show up for others in warm way that makes them feel seen and cared for. It surrounds us, protects us and helps us thrive.

The Role of an Atmospherist in Jason's Words:

"There is a wildly creative intersection where elements of all the senses come together to create beauty and intention. That magical mix is atmosphere. I believe that, with some careful thought, you can welcome people into your home, life or personal interactions where they are surrounded by thoughtful beauty and can truly live vibrantly in that moment."

"Creating such moments for those that you care about provides the chance to make lasting memories where the details are appreciated and people know that they are seen. I am here to help you as an expert in many creative disciplines that help me help YOU to create the an inviting physical or personal atmosphere."

"You can create a warm and memorable moment whether it is for a large or small gathering, an intimate party or an environment for deep connection and conversation. I will inspire you with the ideas and tools you need to be confident in how to make it happen."

 

A BIT MORE ON JASON

“MY JOURNEY TO THE WARMHOUSE”

Ever since I was a little boy, my imagination has been driving force in my life journey. I was introduced to gardening, botanicals, and things about the home and these things became a passion. I remember clipping roses and magnolias with my grandmother from her garden. In Garden club, I was taught to appreciate nature and its beauty. Over the years, I watered other passions in hosting, entertaining and home decor and they bloomed into a beautiful career journey that had me most recently working for many years in the role of a Director of Home Product Design at Target Corporation. With almost 25 years of experience in home product design, visual curation and storytelling, I'm now adding a layer to my creative journey.

Equally important in my personal path was my love of stories. I was the kind of child that would curl up with a book to explore other periods and places. Over time, being a teller of tales provided success through my participation on my collegiate speech team. My creativity and work ethic came together and propelled me forward as a multiple time all-around national champion public speaker and storyteller. It was through the activity that I found my voice. What made me different, my Judaism and my Queerness, were woven into my performances and speeches and my dimensions of difference were celebrated. It made me who I am today and I shine personally and professionally when I tell my stories. The stories of others. The stories of things.

 

It is only natural, then, that in a moment of full bloom, I am centered and grounded in my vision for what comes now. I have become a warm and welcoming host who revels in the joy of entertaining. I am a floral, entertaining and home decor aficionado who finds happiness in collaborating with makers and creatives of all walks of life and dimensions of difference. I am a motivational speaker encouraging others to live a fulfilled life through the creation of atmosphere.

This all lands me in the beautiful place I call Warmhouse Story.

Different from a cool house (that saves plants from freezing) and a hot house (that is used for more tropical species), a warm house is a place where many different kinds of botanicals can grow and thrive together. Warmhouse Story follows suit. Join me as I share my thoughts on how to host warmly, live beautifully and make memories and atmosphere together.

Welcome to Warmhouse Story.

-Jason

 

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